Recover from Google Penguin

Released on April 24, 2012, Google penguin was implemented a month later on 26th May to facilitate users for getting quality results in SERP. People involved in digital marketing, link building, web development and social media marketing are certainly aware of this update.


Ever since the update, Penguin has been punishing the web-pages which Google considers spam according to its guidelines. It is designed to keep a check on black-hat SEO techniques like cloaking, hidden text, excessive keyword stuffing etc. to not have any effect on search results. These techniques are deployed to attain the highest position in the search results, without considering the relevance and quality of the result. It results the fall back of quality links which could answer the queries of the user with higher satisfaction than the useless links which only aim to get high rank in result despite if it matches the context of result.


Few worthy techniques and methods which could help the links to float up in search results are:



  • Content marketing: Implementing a content marketing strategy in post-penguin era is supposed to be an effective mode for brand-building or for driving traffic to a web-site. Submission of original content related to the business' area of operation will be beneficial for the business. Popular content can build a popular image for the business.

  • Avoiding Link Building: It should be clear to most of the web-masters that Google is dropping about 50% of free directory submission sites. So adding links on low quality sites unnecessarily would deteriorate the reputation of the site itself. Also, in order to sustain in the post-penguin era, it is advisable to follow the guidelines mentioned by Google.

  • Quality: Penguin consistently strains over the concept of quality results for users. No matter what happens, ultimately the result presented to the customer should be of high quality, so as to present the users what they are looking for. Link building with high quality web-sites, high quality content, positive reviews etc. are rewarded with high rank in Google search results.

  • Use of natural anchor texts: Penguin penalizes the sites or content which introduces unnatural or forceful addition of keywords or anchor text. To sustain the reputation in post-penguin era, it's a good to practice for using more context based keywords. Keywords that maintain the meaning and context of the sentence, when embedded. Unnecessary use of anchor text degrades the quality of the content for the user and so Penguin ruins the rank of such pages. Anchor text variation is another technique which can give a more natural feel and can also match the context of the sentence.
  • Get Social: Search results are, nowadays, directed from various social media platforms as well to provide quality information, since the major internet audience is active on social media. So it is advisable to use social media as a marketing tool to reach out the potential customers and other visitors.
It's important to understand the impact of penguin on your web-site using the analytic tools. Site auditing could help you highlight the problem areas in the web-site and any of the mentioned methods could be used to maintain the positioning in the search result.Refereed by article trader.

Six Quick Tips for Optimising your Website

Your website should be at the heart of your digital marketing campaign. To get the most out of it, you need to carry out website optimization which will help it to rank highly in the search engine results pages (SERPs). Here are six tips for doing just that.

1. Choose (and use) keywords carefully

Keyword use is one of the fundamentals of search engine optimization (SEO). Before you commence your website optimization campaign you should know what specific keywords you're targeting. There are a variety of ‘keyword tools' available online which can help you choose, or you can employ the services of an SEO agency to discover which keywords/phrases will work best.

2. Create content that's worth sharing

Increasingly, social ranking factors are having an impact on website positioning in the search results. To tap into this, you should create top-notch content on your website (and elsewhere) which people will feel compelled to share with friends on Facebook and other social networks.

3. Add a blog

A blog is an essential addition to any digital marketing website for several reasons. Firstly, it's a great way of engaging with customers informally; Secondly, it's a regular source of fresh content - another key tenet of search engine optimization - and thirdly it can attract inbound links to your site.

4. Include alt tags for all images

Google and the other major search engines can't read images, so be sure to include ‘alt tags' - a short textual description - in the html code for all images on your website.

5. Concentrate on quality not quantity

The search engines are getting smarter, and the shift in recent years has been towards quality over quantity. This is true of both the content you create, and the incoming links to your site - more SEO ‘brownie points' are awarded for one link from a trusted, relevant and popular site than for multiple links from an array of sites of dubious merit.

6. Create specific landing pages for SEO and PPC purposes

When optimising your site you should target specific types of web users with specific web content. Make the creation of quality landing pages an integral part of your SEO and PPC management strategies.

Link Building Services For Your Web site Is Extremely Essential

It truly is challenging to tension the significance of link building services for your website but there is no doubt that without it there is a real chance you are missing out on lots of company. There are individuals out there that can help you to build them nevertheless it is best to understand why they are required before you hire their services.
Basically they do help you with your search engine optimization and this is something you need as it assists a website to be a lot more visible to not only the engines but also with individuals. If you do not do this then people will not know you exist as you will appear so far down the results pages they shall miss you but you need to make certain that the links are good high quality.
This indicates you must make sure the links are with other web sites that are in some way linked to what your very own one deals with. The outcome of this is that your site is then noticed as becoming much more like an authority on numerous subjects and this then indicates you are pushed further up the results pages resulting in much more hits.
When it comes to getting the links construct them gradually because if there is a sharp increase then you can finish up being punished. This tends to occur when you hire a poor company as they usually then use methods that search engines hate and whilst you finish up paying them you lose out due to becoming punished.
It is consequently very essential that you look at the numerous companies before you employ one so you know they will do a great job. This task does take time but ask the businesses if they are white hat as this then indicates they use techniques that the engines like and saves you from being penalized.
With regards to the costs they should not be too expensive on an individual basis but if you are being provided a large number for a low cost then you ought to perhaps be very worried as they may use illegal techniques. The high quality links are much more costly but prior to agreeing to anything you need to look into some feedback on the businesses prior to giving somebody the job.
Link building is some thing you should usually do for your website as the benefits it brings far outweigh the time spent making them. You appear higher up the search engine outcomes pages but only when you get high quality links from a business you know you can trust.

People from http://www.seoblasts.com/ can assist you to build links and it is easy to understand why people like and use their Link Building Services.

SEO Web Designs Attract More Traffic

The basic objective of a website is to attract visitors to the website. But a search engine friendly website is more popular than the regular one. Web designers are required to have basic knowledge of search engine optimization techniques. The more the knowledge of Search Engine Optimization (SEO)s, the more the web designers’ bargaining capacity.
Though companies do not create websites for search engines, it is worth their money if the web designers follow SEO guidelines. Utmost importance should be given to the human element of a website. It is a known fact that websites are designed or programmed for human beings. Hence an SEO website should be user friendly or searcher friendly. The design is meant for a searcher and not for an inhuman engine. Then how to design a website that is both attractive to eyes, friendly to use and promotes searches organically?
The idea of search engines is to reach the right destination quickly. The humans who design and maintain these search engines follow this precisely. The value add of a search engine is to deliver the user to relevant site by a click of a mouse. There are five major points that a web designing company should look for:
• Web sites should be easy to read and comprehend, otherwise visitors do not stay on the page
• Navigation should be easy from one page to other
• People often search for particular pages with particular information so your page should be easy to locate
• The look of the website should be one of reliable layout and design
• The most important point: people do not have time to wait for the pages to download; a website should be fast to download
The study of web designing and SEO is like exploring the ocean. The study of SEO shows that crawlers index text. Keywords placed rightly in the text in the concerned page are indexed fast. Internal linking is especially an issue for search engines. Search engines find the popularity of a particular site by following the external links of the website. There should be a clear sitemap and resources page to indicate both the pages on the site and the external links of the website.
If a user has not found what the website is all about in 8 seconds then there is something wrong with the design, layout or content. Placing keywords at right places increases the SEO value of a website design. Many software development companies are opting for web designing based on SEO. Even Web Application Development is poised for a pleasant change by following SEO guidelines to allow their web applications to be ranked high in searches.

Find The Best Link Building Services | Off Page Optimization | SEO Services



Link Building Services | Off Page Optimization | SEO Services


SEO Services can be defined as the process of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher rank in search results.It is true that websites need links to help boost up ranking in the engines. Links are often described as the currency of the Internet. They are certainly a part of SEO that can not be ignored and a good link building campaign can also assist in directly driving traffic to the pages of your site.
Link building is one of the popular strategies adopted for Search Engine Optimization or SEO. The popular search engines are Yahoo, Google and MSN.
There are lots of companies that provides link building services. The links build by the link building company must provide you with permanent results.
In any kind of Link Building process, there should be an anchor text that will be displayed on different websites. You have to include keywords in the anchor text you use which is related to your website. link building services helps to push any site upper in the page ranking ladder than most other search engine optimization processes. It is important to say at this point that you must be focused on not just getting any link but trying to get backlinks from relevant sites that are already ranking higher on the result pages.
Link Building process consists of various methods like directory submissions, article submissions, link exchanges, blog comments and forum signature links.
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Link Exchange:- Link Exchanging is the process of exchanging text links or banner links between websites. The use of link exchanges helps improve traffic, through numerous inbound links so users on other websites can click through. Exchanging links is normally a free process, which makes link exchanges cost effective.
Directories Submissions:- While the true value of links from website directories is arguable, there are a few good ones out there that may be more beneficial that others. There are some companies out there that will submit your website to directories for you. The fee ranges from minimal to absurd. But if you're looking for an easy way to get your site on a lot of directories, you may want to look into such services.
Social bookmarking :- Social bookmarking link building is possible because when your webpages pages to the social bookmarks and share, you are actually doing much more than sharing them pages with others because you are also gathering the much needed one way backlinks for your webpages at the same time. There are lots of possibilities that come with social bookmarking link building because it is one sure way of making one's site or blog pages very popular in the internet.

Advantages of link building :-
o Links help in increasing the rank of the website on the search engines. This will increase the traffic and popularity of the site.
o The increase in rank as mentioned earlier will increase the traffic to the site. This will generate a good amount of profit.
o This will help in advertising your company's products online.


To know more about Link Building Services | Off Page Optimization | SEO Services visit here : Complete Link Building Service

The no-follow Attribute and SEO | Link Building Services



The no-follow Attribute and SEO | Link Building Services


The “no-follow” HTML attribute was originally designed to stop comment spam on blogs. Blog readers and bloggers were well aware of the immense problem. Just like any other type of spam affects it’s community, comment spam affected the entire blogging community, so in early 2005 Google’s Matt Cutts and Blogger’s Jason Shellen designed an attribute to address the problem and the no-follow attribute was born.
Since then, the no-follow attribute’s usage has gone far beyond just blog comments. Web directories commonly use the no-follow to control outbound links. Free directory listings that are either not paid or are not reciprocally linked usually use the no-follow attribute. Since both outbound and inbound links are considered when some of the important search engines rank a page, the no-follow attribute is used to control the outbound links so as not to give away ranking.
Many of the newer SEO back-link checking scripts now include information on whether or not a website or blog is using no-follow on its pages or in its robots.text file. This information is useful for site administrators that want to know which sites are giving them ranking and which ones are not. As Ralph Waldo Emerson once said “Knowledge comes by eyes always open and working hands; and there is no knowledge that is not power.” In this case the power lies in both using and knowing what other sites use no-follow.
Google suggests that paid listings should include the no-follow attribute so that ranking cannot be purchased and so page rankings stay true. Because most search engines use links to help determine the reputation of a site, they must consider paid links to be a way for site owners with deep pockets to circumvent the process. It makes sense but I doubt we’ll see many sites that sell advertising include an attribute that will affect the links to their advertisers and therefore advertising dollars. Until Google finds a way to determine which links are paid, a very difficult task, the practice of buying links for ranking will continue.
Some SEOs have suggested that pages such as "About Us", "Terms of Service", "Contact Us", and "Privacy Policy" are not important enough to earn Page Rank and should have no-follow on internal links pointing to them. Others disagree and feel that there are surfers that actively search for these pages and that it should not be used. I tend to agree with the latter and don’t think it hurts anything if the attributes aren’t assigned to those pages. A cursory search for all three page types resulted in quite a few well-ranked pages for each.
The no-follow attribute in no way, affects the traffic that utilizes a link that carries the attribute, that’s just common sense, but for many webmasters and bloggers a quality link is a two-headed and friendly monster. It benefits your site in both page rank and in traffic. Cut off one head and the monster looses half of its strength. That also depends on what is important to you and what your goals are. Both are important and in many ways they can work hand-in-hand. As we see more search engines adopt the ranking system its importance will continue to grow as well.
The no-follow attribute’s importance is evident simply because of the weight some SEO companies place on it when developing their back-link scripts. Just knowing if a site you are linking to includes the attribute when there is an exchange of links can only be valuable information. If you aren’t using the no-follow attribute when linking to a particular site, but they are, it may be an unfair trade. I say “may” because it depends on the page rank of both sites. What’s fair to one may not be fair to the other.
The best way to be sure that the use of the no-follow attribute is fair depends on a number of factors. Being aware of where and why it is being used can benefit you in many ways and may help you determine what you should do when linking reciprocally. Nothing can take the place of active moderation whether you run a forum, a blog or manage a reciprocal link list. Knowing how sites are linking to yours can help you make wise decisions.

The Important Secret To Search Engine Optimization | SEO Service



                             Secret To Search Engine Optimization


It seems as though search engine optimization is all the rage at the moment with online marketers. True, a lot of people make good utilization of things such as pay per click and e-mail marketing, but, in spite of whispers to the contrary, search engine optimization is not yet dead. I am going to share the large secret of search engine optimization with you.
The secret is really rather easy. Patience.
There is a saying that good things come to those who wait and that is so true for search engine optimization. The goal is to make the backlink building and traffic generation look natural. That needs time to work. Should you rush things you are just going to wind up getting your site penalized. Here are some steps and tips that will make it apparent why it takes persistence to accomplish efficient search engine optimization.
Don't build links too quickly. The idea that a great deal of  hyperlinks will get your website ranked is correct, the issue is that too many hyperlinks too rapidly will get your site slapped. You have to try to keep the amount of hyperlinks you build every month as consistent as possible and do not be too industrious. Think about the number of articles as well as blog posts you would be able to post without having to use the various posting tools out there and then try to stick to that.
Article relevance as well as quality is likewise essential. I am sure you have noticed the articles that are posted by many people in which the grammar is so shocking that you can barely make out what is being said. These articles don't get indexed well and so they do not get click-throughs very often because they are of such low quality. Be sure that whoever writes your articles for you speaks English really well and can write relevant content articles. This will make it easier to get the content articles published and will also improve your site traffic though individuals really liking the article and clicking right through to your website rather than writing you off. Writing or sourcing content articles like this every month will take time.
Focus on quality rather than quantity. Quantity is a great thing, but quality is way better. A hyperlink from a page with a page rank of 6 will count more than 10 links from pages without any ranking. So, by all means, link building from pages which have no ranking simply to boost the numbers a little, however make sure that you get as much as possible from high ranking pages as well. Finding the high quality webpages to obtain links from takes time.
As you can see, doing search engine optimization properly will take time as well as patience. Do not try to rush things. You will only do your site's online reputation harm. It's because of things such as this that the very best search engine optimization companies will offer you a contract that covers a period of a year or so. They would like to make sure that they do not get your site slapped.

The Nuts And Bolts Of SEO

Before you hire a SEO company to perform SEO on your site you should at least know the basics. How do you know if the company you are hiring is doing the job well if you don't really understand what  SEO Services is in the first place? SEO or search engine optimization is a process to make your site appear higher in the search engines. With the internet being the first place most people look for a product or service it is vital that your site should be visible in the search engines for your most important keywords to your business. The search engine you should be most interested in, having 80% of the market share is Google.

Search engine optimization is made up of two main aspects, the onsite work and the offsite work. In order for Google to rank your site for a particular keyword it needs to see your site as relevant to that particular keyword. There are five main areas you need to look at onsite to ensure you are appearing relevant, these are content, Meta tags, H1 tags, internal links and title tag. If you have these containing your particular keyword chances are Google will already be ranking you for it.

In order to rank it above your competitors Google needs to see your site as important. The importance is done with backlinks. A backlink is a link from one site to another site. The outbound link acts like a "vote" passing value in the direction of the link. You can see the value of  backlinks in ranking just by Goggling "click here", the number 1 result, adobe, is managing to achieve this without containing this single key phrase on site.

Now as in the real world a vote from the president of United States is not the same as a street worker, the same principle applies with back links. Many people when looking to get back links for their website go for a high quantity at a cheap price. As with anything in this life you get what you pay for and if you are lured in to buying 1000links for $100 then probably these links will only be discounted by Google, meaning $100 down the drain.

Google looks to more than 200 aspects to determine it's ranking of websites, the formula of which is a closely guarded secret. It is the onsite and offsite work your SEO company should be working at before you embark on a search engine optimization journey, it is essential to understand the basics behind the process.