The Nuts And Bolts Of SEO

Before you hire a SEO company to perform SEO on your site you should at least know the basics. How do you know if the company you are hiring is doing the job well if you don't really understand what  SEO Services is in the first place? SEO or search engine optimization is a process to make your site appear higher in the search engines. With the internet being the first place most people look for a product or service it is vital that your site should be visible in the search engines for your most important keywords to your business. The search engine you should be most interested in, having 80% of the market share is Google.

Search engine optimization is made up of two main aspects, the onsite work and the offsite work. In order for Google to rank your site for a particular keyword it needs to see your site as relevant to that particular keyword. There are five main areas you need to look at onsite to ensure you are appearing relevant, these are content, Meta tags, H1 tags, internal links and title tag. If you have these containing your particular keyword chances are Google will already be ranking you for it.

In order to rank it above your competitors Google needs to see your site as important. The importance is done with backlinks. A backlink is a link from one site to another site. The outbound link acts like a "vote" passing value in the direction of the link. You can see the value of  backlinks in ranking just by Goggling "click here", the number 1 result, adobe, is managing to achieve this without containing this single key phrase on site.

Now as in the real world a vote from the president of United States is not the same as a street worker, the same principle applies with back links. Many people when looking to get back links for their website go for a high quantity at a cheap price. As with anything in this life you get what you pay for and if you are lured in to buying 1000links for $100 then probably these links will only be discounted by Google, meaning $100 down the drain.

Google looks to more than 200 aspects to determine it's ranking of websites, the formula of which is a closely guarded secret. It is the onsite and offsite work your SEO company should be working at before you embark on a search engine optimization journey, it is essential to understand the basics behind the process.