Your website should be at the heart of your digital marketing campaign.
To get the most out of it, you need to carry out website optimization
which will help it to rank highly in the search engine results pages
(SERPs). Here are six tips for doing just that.
1. Choose (and use) keywords carefully
Keyword use is one of the fundamentals of search engine optimization (SEO). Before you commence your website optimization campaign you should know what specific keywords you're targeting. There are a variety of ‘keyword tools' available online which can help you choose, or you can employ the services of an SEO agency to discover which keywords/phrases will work best.
2. Create content that's worth sharing
Increasingly, social ranking factors are having an impact on website positioning in the search results. To tap into this, you should create top-notch content on your website (and elsewhere) which people will feel compelled to share with friends on Facebook and other social networks.
3. Add a blog
A blog is an essential addition to any digital marketing website for several reasons. Firstly, it's a great way of engaging with customers informally; Secondly, it's a regular source of fresh content - another key tenet of search engine optimization - and thirdly it can attract inbound links to your site.
4. Include alt tags for all images
Google and the other major search engines can't read images, so be sure to include ‘alt tags' - a short textual description - in the html code for all images on your website.
5. Concentrate on quality not quantity
The search engines are getting smarter, and the shift in recent years has been towards quality over quantity. This is true of both the content you create, and the incoming links to your site - more SEO ‘brownie points' are awarded for one link from a trusted, relevant and popular site than for multiple links from an array of sites of dubious merit.
6. Create specific landing pages for SEO and PPC purposes
When optimising your site you should target specific types of web users with specific web content. Make the creation of quality landing pages an integral part of your SEO and PPC management strategies.
1. Choose (and use) keywords carefully
Keyword use is one of the fundamentals of search engine optimization (SEO). Before you commence your website optimization campaign you should know what specific keywords you're targeting. There are a variety of ‘keyword tools' available online which can help you choose, or you can employ the services of an SEO agency to discover which keywords/phrases will work best.
2. Create content that's worth sharing
Increasingly, social ranking factors are having an impact on website positioning in the search results. To tap into this, you should create top-notch content on your website (and elsewhere) which people will feel compelled to share with friends on Facebook and other social networks.
3. Add a blog
A blog is an essential addition to any digital marketing website for several reasons. Firstly, it's a great way of engaging with customers informally; Secondly, it's a regular source of fresh content - another key tenet of search engine optimization - and thirdly it can attract inbound links to your site.
4. Include alt tags for all images
Google and the other major search engines can't read images, so be sure to include ‘alt tags' - a short textual description - in the html code for all images on your website.
5. Concentrate on quality not quantity
The search engines are getting smarter, and the shift in recent years has been towards quality over quantity. This is true of both the content you create, and the incoming links to your site - more SEO ‘brownie points' are awarded for one link from a trusted, relevant and popular site than for multiple links from an array of sites of dubious merit.
6. Create specific landing pages for SEO and PPC purposes
When optimising your site you should target specific types of web users with specific web content. Make the creation of quality landing pages an integral part of your SEO and PPC management strategies.
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