SEO (Search Engine Optimization) is a very efficient online marketing means that provides better rankings for your website on major search engines. Therefore, you can increase the traffic on your website and eventually make it lucrative by making more sales through it.
The process of SEO basically has two sections, namely, "On page" & "Off-page".
"On page" SEO is one of the SEO practices that the webmasters should be aware of. It involves the usage of various elements like keywords, meta tags, content, etc... for promoting it on the internet. It possibly will take less than an hour to learn these techniques and implement them on a website. If one could implement appropriate "On page" optimization strategies on a website, the webpage can not only rank high on the search engines but also increase the overall visibility & readability of your website. This would also help a website to increase its overall CTR (Click-Through-Rate) ratio.
Few "On page" SEO strategies are
- Always start with keyword selection, research and testing
- Title tags
- Meta tags
- ALT tags
- H1 tags
- URL structure
- Internal Linking
- Keyword density
- Site maps
- Track target keywords
"Off page" SEO refers to another SEO practice that is done "off the pages" of a website so as to maximize its performance in the search engines for targeted keywords. It is highly recommended that only professionals (not beginners) are made to perform this type of SEO techniques on a website so that the maximum benefit is retrieved from it. It is hardly possible to achieve high rankings for the keyword(s) if one doesn't work a lot on the "Off page" optimization of his website.
Few "Off page" SEO strategies are
- Press releases
- Article distribution
- Social bookmarking using websites like MySpace, Digg, Slashdot, etc...
- Link campaigns, such as asking complementary businesses to provide links
- Directory listings
- Link building / exchange
- Forum posting