On Page & Off Page SEO

SEO (Search Engine Optimization) is a very efficient online marketing means that provides better rankings for your website on major search engines. Therefore, you can increase the traffic on your website and eventually make it lucrative by making more sales through it.
The process of SEO basically has two sections, namely, "On page" & "Off-page".
On page
"On page" SEO is one of the SEO practices that the webmasters should be aware of. It involves the usage of various elements like keywords, meta tags, content, etc... for promoting it on the internet. It possibly will take less than an hour to learn these techniques and implement them on a website. If one could implement appropriate "On page" optimization strategies on a website, the webpage can not only rank high on the search engines but also increase the overall visibility & readability of your website. This would also help a website to increase its overall CTR (Click-Through-Rate) ratio.
Few "On page" SEO strategies are
  • Always start with keyword selection, research and testing
  • Title tags
  • Meta tags
  • ALT tags
  • H1 tags
  • URL structure
  • Internal Linking
  • Content
  • Keyword density
  • Site maps
  • Usability
  • Track target keywords

Off-page
"Off page" SEO refers to another SEO practice that is done "off the pages" of a website so as to maximize its performance in the search engines for targeted keywords. It is highly recommended that only professionals (not beginners) are made to perform this type of SEO techniques on a website so that the maximum benefit is retrieved from it. It is hardly possible to achieve high rankings for the keyword(s) if one doesn't work a lot on the "Off page" optimization of his website.
Few "Off page" SEO strategies are
  • Press releases
  • Article distribution
  • Social bookmarking using websites like MySpace, Digg, Slashdot, etc...
  • Link campaigns, such as asking complementary businesses to provide links
  • Directory listings
  • Link building / exchange
  • Blogging
  • Forum posting

22 comments:

  1. Admin excellent source offering in this post, newbie seo learner can help from here. You have to do Anchor Text Diversity for your site?

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  2. This tactics are very useful to get the traffic. We can also get more and more visitors after doing on page or off page seo. I do off page seo of my website and after off page seo the traffic get increase in our website.seo help

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  3. Hey thanks a lot for sharing this useful information but after Google panda & penguin updates, content is the king in SEO. Now Article prism , guest blogging these are effective techniques used for getting amazing results in small time.

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  8. On page SEO is becoming increasingly more important every month in Google's eyes as they continue to roll out Panda and other algorithm updates that focus on user experience. Lowering your website's bounce rate should be your number one goal. Your number two goal, converting visitors, comes after lowering your bounce rate. The bounce rate helps you determine how relevant your content is to the people who are searching for your site. If you consistently receive unqualified traffic that has a low conversion rate, it is likely because your site's on page content and SEO is not representing your website properly.

    An on page seo checklist should consist of various factors that influence the way Google interprets and categorizes the content of your site.

    Specific items on an on page SEO checklist include, but are not limited to:

    Page Meta Titles
    Page Meta Descriptions
    Page Meta Keywords
    H1 Tags
    H2 Tags
    Bolding keywords
    Italicizing keywords
    Proper image SEO
    Including video on your site
    Specific keyword density throughout the content of your site
    Proper site wide navigation
    XML sitemap
    Transparency pages
    And more. . .

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  9. There are also a number of things you can do “off your web page” to improve your search engine page rank and increase targeted visitor traffic to your web site. This is the area known as off-page optimization. Off-page factors should be carefully considered and implemented to achieve a higher search engine ranking. These factors are primarily tied to the site’s linking (inbound and outbound) techniques. This is commonly known as link popularity.

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  10. I think on page seo is more important because if we just use off page seo can not, but if we just use it on page seo is still able to walk

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  11. Nice information about on page and off page seo.

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  14. If we want improve our websites traffic means,daily we should do routine work in Off page factors.But in on page optimization not necessary to that much.
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